On September 21, 2022 AutoVision China Future Vehicle Technology Awards Ceremony was held during the 2022 World Manufacturing Convention. The "JAC DAY 2022, the key to happiness" marketing campaign won the silver award. Zhang Peng, deputy GM of JAC Group, attended the award ceremony.
Founded in 1993, the AutoVision Award is an international award specially set up by the German IAA for automotive creative vision. It is known as the "Automotive Oscar". In 2021, the award entered China for the first time, which is an important way to establish the right to speak of Chinese auto brands and a strong endorsement of Chinese brand going overseas.
The award selection brought together 335 entries from many world-renowned auto companies, and is comprehensively selected by 17 experts with rich experience in automotive marketing and international A-category awards.
The JAC DAY 2022 marketing campaign established a distinctive brand label, which was a two-way reaction between JAC brand and the users. JAC Group won the silver award for the first time participating in the award selection, which demonstrated the growing brand strength and confidence ，and embodied the overseas influence of Chinese brands.